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EmailGarage receives award for e-Excellence at CeBIT 2007 EmailGarage - 17/3/2007  The European Multimedia Associations Convention (EMMAC) has awarded the silver European Seal of e-Excellence to EmailGarage for the EmailGarage 6.0 self-service interactive marketing application. The European Seal of e-Excellence distinguishes e-content and e-business companies with an excellent track record in innovation marketing and leading-edge products. EmailGarage has invested strongly in bringing email marketing to the level of customer marketing intelligence. In explaining why EmailGarage won the Seal of e-Excellence, EMMAC declared that "EmailGarage 6.0 is based upon the concept of intelligent use of customer behavioural data offering marketers cross-campaign insight and allowing them to send more relevant information to their customers. This approach results in higher value for both companies and customers and an exceptional customer brand experience.” EMMAC also pointed out that the strength in EmailGarage's solution is that it is created from the marketer's perspective with the focus being firmly upon their needs. "Our Seal of e-Excellence winners are very successful companies which understand the importance of producing for a market,” said Philippe Wacker, Secretary General of the European Multimedia Forum. Serge Van de Zande, managing director of EmailGarage’s parent company, LUON, said that "We are extremely pleased to receive this award from European Multimedia Associations Convention. We have put a lot of effort into building the strongest marketing perspective and usability into our newest e-marketing solution, and are happy to see our efforts recognised,” EmailGarage 6.0 helps marketers define, automate, and optimise multi-channel marketing communications throughout the customer lifecycle – via email, dynamically printed mail and mobile channels. The combination of functional customer data insight and reporting, scenario-building functionalities and strong deliverability features facilitates management of a truly relevant customer dialogue and experience. Bringing the right message to the right person at the right moment in time via the right channel finally becomes an attainable marketing reality. Resulting in profitable customer relationships. EMMAC awards the European Seal of e-Excellence annually in connection with the CeBIT fair. Other winners of the Seal of e-Excellence this year included Nokia and Real Media 24/7. Back to PR news overview > |
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