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Basic Email marketing workshops for starters

Email marketing, everybody talks about it these days. But what exactly is it? What about spam and opt-in? Does email marketing really work and is the Belgian market ready for it? A lot of questions that need to be answered.

EmailGarage organises FREE workshops to get you updated on the latest and the greatest in email marketing. They are tailored especially to give answers and fulfil the needs of those looking to make email marketing a successful communication channel. Learn more about:

1. Email marketing in Belgium

What is the present situation of email marketing in Belgium?

	The customer attitude towards email marketing.

	What are Belgian companies doing?

	How effective is email marketing for Belgian companies?

	Which e-tools are most popular and which are perceived to be most effective?

	Is permission marketing top of mind?

	To what extent are we personalising email campaigns?

	Can you use it for acquisition, growth, retention?

Facts and figures are based on the August 2006 Belgian Email Marketing Survey conducted by LUON (B). This on-line survey was facilitated by EmailGarage.

2. What about email lists?

Email marketing campaigns require clean and up-to-date email addresses. But where to start?

	Building email lists through marketing campaigns.

	What about opt-in lists?

	Is opt-out ok?

	How do you keep your data clean?

3. Six tips to optimise the response to your email marketing campaign

Boost the response of your email marketing campaigns from day one. We will share with you:

	Layout tips

	Timing and frequency advice

	Testing scenarios

	Copywriting do's and don'ts

	How to learn from reporting

	Setting up campaign flows

4. Email marketing campaign managers

What are the advantages of using one and how to get the most out of it? In less than 20 minutes you will learn how it can help you with:

	list management

	Email creation

	Reporting

	HTML sniffing and personalisation

	Optimising your email marketing efforts

5. American Express Corporate Travel case study

How to implement and schedule an automated email newsletter. The entire flow: from content collection to message delivery. A story of information, technology, relationship marketing and results.

6. Questions & answers

When?


	There are no workshops planned in the near future.

Where?
Brusselsesteenweg 560, 3090 Overijse, Belgium

Fee?
FREE

You also get for FREE:
The handouts of the entire workshop

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