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Campaign management |
See what you're getting
WYSIWYG editor - Create email templates
Compose attractive emails that support your brand identity. Then use the ‘What You See Is What You Get’ editor to make sure that your customer is going to see exactly what you want them to see.
Give your campaigns a uniform look-and-feel with purpose-built templates – either your own or the examples provided.
Case study
Peter at Europa Car-Hire prepares a detailed e-newsletter for their customers. He is happy with his finished product but still runs it through the WYSIWYG editor and spam checker. He notices that the image in the top right of the email obscures the details of the special offer for this month. A simple issue that – had it not been noticed in time – would have had an important impact upon response.
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Plan campaigns - build scenarios
Plan, organise and execute your email campaign with ease and accuracy
EmailGarage 6.0 is built for multi-channel campaigns so you can integrate email with mobile phones, online surveying, targeted direct mail, etc. Use the campaign building element to specify key triggers and to associate an immediate action with each one.
Launch your campaign and forget about monitoring or reacting to each action of the recipient yourself – just sit back and let EmailGarage
6.0 coordinate the campaign flow exactly as you wish it to. The campaign flow can also incorporate and react to information from the profiles, such as the customer’s preferences.
Case study
Europa Car-Hire sends its generic ‘Summer Holiday’ newsletter out to the database. Customers who clicked on the links about “July offers” activate the trigger that automatically sends them the email with the offers that are specifically for that period.
A region specific email is sent to those customers who clicked on the July link AND had the profile label “Poland”. In addition to the summer offers, this email contains details of places to visit
in Poland and links to carefully selected hotels in Poland. |
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